It is my professional belief that most consumer goods brands should invest in Latin America. This should be a no brainer, specially talking about consumer goods. But here we go. First, brands should invest in Latin America because it is a huge, untapped market, craving for great products. Because most countries are open to business, …
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Most ecommerce markets show somekind of concentration in one or two large marketplace players. As a free market supporter, it actually bothers me to see that a extreme large (and growing) share of each national online GMV for a few selected players.In United States Amazon leads with almost 40%.In China Alibaba Group leads with a …
Continue reading “High sales concentration in marketplaces: is it merit or market flaw?”
I made a list of facts about brazilian ecommerce and digital business landscape because people planning to explore brazilian and latin american markets often start questioning how it is like down there, is it messy? Is it OK? And politics? The numbers are easy to find. But where are the real facts? Yes, one can …
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